Telling stories is good for business. We love them even more than we love features and benefits.
But there is another kind of business story; even more important than the ones you tell, if not as well-understood.
So if your stories aren’t “working”, it could well be because you’ve lost the thread in the story of your own business.
This is not about what you say your business is or what you do. It’s not about who you serve, how much you charge, or how people come into your world.
The great playwrights and screenwriters call it Act II.
The model works the same way for everyone, and as it has for 1,000 years, it will work for you, too!