I hate to say this, but too many people are doing their videos in a way that makes their audience cringe.

That’s such a shame because it’s kind of simple to keep the cringe away. When you do, your audience watches all the way to the end simply because you’ve made it comfortable for them to do so!

One of the keys to getting your audience way more comfortable is nothing more than how you put your graphics on the screen.

Wouldn’t you rather have one of those kinds of videos? Sure you would! So let’s cut through all the complexity and claptrap.

There’s really only one super-important rule to follow.

Watch this rule in action and see how to implement it right in this video. (And see who Steve found living in the background…)


    61 replies to "How To Make Your Audience Settle Down"

    • Steve

      Impressive Steve Stepping it up way to go injoyed the presentation very much..!

      • admin

        Thanks, Steve. Hope it helps you help your clients!

    • Lucien

      Great video Steve. Like the way you mix in some humor while making some very good points. Give my best to little Steve.

      • admin

        I tried, Lucien, but he seems too hooked on Downton Abbey to even look up…:)

    • Tamara

      Nice, generous as ever.

    • john chambers

      Steve … I very much LIKE you! You look at me so naturally all the time (except when you break off to talk to Little Steve) … you maintain continuous, relaxed eye-contact. I don’t know anyone else “delivering training” with such totally agreeable style. Thanks. It’s as compelling as the content of what you’re saying. For me that’s getting on for the most important thing you’re giving us all: presentation quality.

      • admin

        Thanks so much, John. I believe anyone can learn this. It’s just that many are so intimidated… It’s a shame, really. It’s kinda fun to play show and tell…

    • Kathy

      Great tips Steve! Love the singing!

      • admin

        I was a little worried about the singing, so thanks! :))

    • Cathy Goodwin

      Great video – love the way you speak. You’re speaking so calmly and quietly, not trying to sell us anything. I’m hooked!

    • E.G. Sebastian

      Super Cool content and, Steve, you ROCK!!! Raping? πŸ™‚ – that’s brave – I still need to grow up to let myself do that πŸ™‚

      Thanks for the great content and the entertainment πŸ™‚

      (and say “Hi” to Steavie for me [dang, how do you spell Stivie?])

      • admin

        I’m sure you meant “rapping” but thanks so much, E.G! πŸ™‚
        And for the record, it’s “Stevie”

      • Todd ROgers

        Now there’s a Freudian Slip if there ever was one…LOL!!!!!

        • E.G. Sebastian

          Maybe I meant “raping” old conventional ways of making videos πŸ™‚ – but I definitely don’t want to “grow up” to be a rapist πŸ™‚ – but I have been playing with the idea of rapping. I even paid a guy on fiver to write me a “rhyme” (is that how you call it?)

          Sorry for the (Freudian) slip-up πŸ™‚

          • Todd Rogers

            It’s OK, E.G. But I have to admit I had a really good, albeit cautious, belly laugh at your expense..LOL!!

            • E.G. Sebastian


              Yes, embarrassing – but if this will be my greatest embarrassing, I’ll die a happy guy πŸ™‚

              (so…. maybe i do need an editor for my blogs and articles — I always say that a typo here and there is no biggie… but some typos can be quite somthin’, ey?)

    • Kathleen

      Steve, you kept my attention this was very well done. Thank you for tip #1. What are those fonts? Please and thank you…

      • admin

        OK, that’s one vote! Just nine more and we got a deal πŸ™‚

    • Lisa

      Adorable is the word I’m looking for! That’s you Little and Big Steve! LOL!

      • admin

        You know, Lisa, that comment might just lure Stevie out of his “cave” to say thank you πŸ™‚

    • Carl Street

      Great stuff Steve

      I am always amazed that you can create clear understanding in a minute or so that takes semesters at art/design school…


      Carl Street

    • Julie Weishaar

      You are too cool, too funny, and too talented πŸ™‚ Thanks for sharing your expertise!

      • admin

        Thanks, Julie! Really nice to see you here again!

    • Suffolk Graphic Desginer

      Great stuff! I love your videos, Steve. But I think there are more secrets that you’re not sharing. As soon as your movies play I start to smile. Your presentation and demeanour are fantastic! I suppose you can’t teach charisma πŸ™‚
      Anyway, I’m glad that you make things like displaying text easy for everyone. Brilliant tip! (Oops, I didn’t spoil it did I?)
      Looking forward to the next tip already!

      • Suffolk Graphic Designer

        Don’t suppose you could fix the typo in my Name could ya? Thanks!!

        • admin

          I can’t, but I think we all got the idea. Not to worry…
          And thanks for the kind words, esp. out of your brand of genius!!

    • tesa macapil

      Steve you are funny! anyway thanks for the tips. Same as usual you really are very precise with your video tutorial. Thanks again. You have a potential of becoming a rapper!

      • Steve

        Now THAT’S funny! But I’m happy it made sense to you πŸ™‚

    • Todd ROgers

      Steve…the rap star….who’da thunk it? LOL!!

      • Steve

        indeed. Look out Eminem. Here comes Stevie! πŸ™‚

    • Sheryl Kurland

      new Brainy Video hip-hop theme song:

      Steve is a cool dude you gotta see
      He makes making videos so easy for me
      The man’s a master & comedian all in one
      Learning tough stuff is so easy and fun
      Brainy Video gets a β€œlike” from me every time
      Best of all they don’t cost a dime
      If you want to know how to do videos right
      Big Steve is the man who’s got the might

      • admin

        And Sheryl Kurland is the new BrainyVideo Poet Laureate!
        Thank you!! πŸ™‚

    • Wiz Withers

      Awesome as always, big guy!

      Is this the year we go flying together? πŸ™‚


      • admin

        You betcha. Now if it would just stop snowing up here for 5 minutes…

    • Kym Kirk

      Loved your presentation Steve. Looking out for the font. πŸ™‚

    • Arlaa

      Thanks Steve–good stuff.

    • Jocelyne

      Just right! … Goldilocks porridge… Thank you

      • Steve

        You’re welcome! (And Stevie thanks you, too)

    • Tina

      Thanks for sharing your duel personality AND this amazing tip! πŸ™‚

      • Steve

        I love that you spelled it “duel”, Tina. More accurate than you’d suspect! πŸ™‚

    • Margherita

      You Rap too Steven… just love that! Now I can look for a rap teacher too…

      • Steve

        Find one with better moves! πŸ™‚

    • Cathy Schuttler

      Thanks Steve – entertaining while educating, and modeling for us πŸ™‚

      • Steve

        A pleasure, Cathy. Good to see you again!

    • Marlies Cohen

      Again another fantastic video. You make it seem to effortless.

      • Steve

        Thank you Marlies, though it was anything but effortless. πŸ™‚

    • Shama

      Rapping and Stevie and good info – an unbeatable information. Great production!

      • Steve

        Thanks Shama!

    • Stephen Byrne

      Wonderful: thank you so much.

    • Steve, you nailed it. With such wonderful sharing many good things are bound to find their way to you. Looking forward to rule #2. Thanks so much for your time, good humor, great information, and exceptional generosity.

    • Steve

      Thank you for the kind words! Glad it was helpful…

    • Jaime

      hehe love the rap at the end! that was unexpected. πŸ™‚


      Now I am stay in China ,About make my video, i plan to make next month. Now important question is writing a book with my coopertae in the ongoing…

    • Marina Brito

      I love the way that you explained the simple -but important- concept of placing text and other objects on the screen. And the rap was Fun, fun, fun. πŸ™‚

      • Steve

        Such a wonky topic was yearning for a rap! πŸ™‚

    • guy


      Thanks for making video editing entertaining while getting your point across

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