I see this a lot and it makes me sad. It does. Someone makes a video. Clearly they spent some time on it. They must have had some kind of an important business objective for it.
But that’s as far as it goes. Within 20 seconds it’s all too clear I’ve encountered another me-too marketer.
This doesn’t need to happen to anyone in our orbit, especially after today.
Just try this, and you almost can’t help but position yourself correctly.