There’s a curious aspect of the Tao of Success where in order to build your case you must let a false case grow first. That’s what today’s video is all about. How do you let that case grow without it getting out of control? Here’s how…

    26 replies to "How to Sell Using Tiny Tweaks in Language"

    • Lucien

      Great idea Steve. While I was watching I was thinking of how I would use “But” and “So” in a video I am planning. The word “However” seems more sophisticated but most people use “but” in normal conversation. Anxious to hear the next two words. Thanks for the great content.

      • Steven Washer

        Glad this was timely for you, Lucien!

    • Jeff Harrison

      Steve, love this new approach to how we approach selling without using the same old same old, but clients will find it a bit uncomfortable at first…so I will have to spend some extra time with them on their deliveries.

      Looking forward to the next 2 words, Have a great week

      • Steven Washer

        Clearly you’ve been seeing the bigger story. And as the picture fills out it will be easier to bring it to your client as a “done deal”.

    • Janet

      Thank you Steve, for this 4:48 minutes of of authority! I’m going begin to write my script using “but” and “so,” this very day.
      “BUT” I have a busy schedule this morning. “SO” I will add it to my schedule for 2:00 this afternoon.

      Looking forward to the next two words!

      • Steven Washer

        I see what you did there. 🙂

    • Ivan Remus

      I am indeed a Master Neurolinguistic Programmer and I love the way yo use the word BUT, SO I’m going to star using it the way you suggest in this excellent video.

      • Steven Washer

        Glad to be of service, Ivan! You are one classy gentleman.

    • Judy

      Absolutely marvelous Steve… what a great language tool. I’ll be using it today in several places. Thanks

      • Steven Washer

        Awesome! So glad it’s working for you.

    • Lorraine Warshaw

      Great little tool, Steven – simple and powerful. Thoroughly enjoy your Authority videos, regardless of how long they are. You’ve become one of my trusted authorities.

      • Steven Washer

        Thanks so much for the vote of confidence, Lorraine, BUT I’ve already promised not to rename again as the 10 Minute Authority. 🙂

    • Steve Alexander

      Thank You.

    • Paul Cutright

      I love your relaxed yet straight to the point delivery, Steve. Very compelling. But, I am excited to discover how I will be using this simple and powerful linguistic move. So, I’ll be watching you very closely in the coming videos!

      Thank you!

    • Maggie

      Thank you for this video. I am just starting out learning and you are a great teacher.

    • Wiz Withers

      Hi, Steve! Great to see you back! Timely info as always.

      What also stands out is the overall caliber and quality of your videos. Things like color (don’t know if you do any color correction or not), lighting, etc – they really stand out. Don’t get me wrong – you’ve always been great at that. But it seems you’ve found a way to take it up a notch, to “improve on perfection”. Glad you’re back in front of the camera!

      • Steven Washer

        Hi Wiz! I think maybe it’s been so long, it only appears that way. Plus I’m having so much fun!
        That doesn’t mean I’m not always trying new and better ways of doing the same thing. It makes the day go faster, anyway. 🙂

        Still, have you noticed that Firefox is, alone among browsers, not being a super-good citizen when it comes to rendering color in video?

    • Wynn L. White, P.E.

      Steve–a phenomenal piece in just a short time.

      Keep up the good work.

      Good to hear from you!

    • Hannah

      Loved it! Gave me a little insight into how actors prepare their lines to show attitude. How much leeway do they have, in that the next actor’s lines have to reflect that “attitude”, one way or the other? Anyway, this information really puts a speaker in the driver’s seat, doesn’t it? And is limited only by our imaginations. Thank you very much, Steven!

      • Steven Washer

        You’re welcome! Actors, in real life, would normally do better when guided by the relationships they have with their acting partners rather than looking so closely at one line. I used the lines as simple examples of how access to natural variety is almost endless.

        And yes, really exploring this variation to its fullest is entirely within your power!

    • Peter Gales

      Boss content as usual. Separately, why can’t I register on your site? Login gives no option to register. I thought I had an account already (can you check)?

      Keep it coming man.

      • Steven Washer

        Thanks, Pete! Yes, you do have a log-in. And it takes you to any premium programs you’ve registered for. Otherwise it takes you to links from emails leading to special content like the free Rapid Teleprompter Training, free Greenscreen Success Training or protected blog posts.

    • Michelle Twohig

      Geez…brilliant script, Steve. I hope politicians don’t find you.
      Did I get this right?
      The desire *but* what’s in the way of having it *so* buy my stuff.
      The problem *but* the instead desire *so* buy my stuff.
      All said with a personality your audience can relate to.
      I vote for you, Steve.

      • Steven Washer

        By Jove, I think you’ve got it! 🙂

    • Nancy

      I am already thinking about how I can use these two words in my next video. Such a simple tool, thank you for sharing it with us. I will let you know how it works for me.

    • Bob Moore

      As someone who believes in the power of carefully chosen words, I believe you have delivered a powerful message that can change the outcomes we get. Thanks, Bob

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