Before you worry about cameras, lights, mics, greenscreens, special effects and above all, selling, there’s something about video you need to know. This secret can open you up to amazing success, but if you turn your back on it, it can shut you down just as fast. We don’t talk about this enough because everybody wants to know about the technology and the selling, and I get it. That stuff is important at some point. But if we don’t drill this idea deep into your thinking, all that other stuff won’t help you very much. Please watch this video if you have a business and you’re thinking about using video to promote. It’s really that important.