Everyone talks about how important attraction is, but what exactly are we attracting people to?
This is an important question.

It’s important because we tend to look at attraction in only one dimension.
There’s more to this than meets the eye.

In fact, it’s so important, it’s one of our Pillar concepts.
There are 4 of them. And when you get all 4, everything becomes easier.

Welcome to AUTHORITY, Step 1 in changing the way you’ll be seen online from now on.

    10 replies to "The Flip Side of Attraction"

    • David Midgett

      As always, Steven, great content. You are truly an authority. Over the past 16 months, I’ve enjoyed and look forward to your emails, videos, and post. Thanks for all of the work you put into your work and as always, keep up the good work!

      • Steven

        Thank you, David! It is work, but it’s also fun. 🙂

    • Cecil

      I especially like:
      ‘Authority: A Servant Who Everyone Acknowledges As a Master’.

      To many gurus have the mindset of:
      ‘It is my way, or the highway’.

      • Steven

        Hm. You’ve now officially joined the remnant, Cecil!

    • Mia Sherwood Landau

      Big cheese… you are so right! But, sadly, it’s more like cheese heads, those ridiculous hats Wisconsin fans wear at football games. The frenzy for attention and attraction to build authority has begun to wear at my patience lately, and it’s backfiring. Instead of attracting me it’s repelling me. This is a very classy video that shows as well as tells about true authority, Steven. Nicely done. 100% cheese free!

      • Steven

        Thank you, Mia! Yes, it is usually preferable to demonstrate rather than loudly proclaim.

    • Nancy

      Steve, I SOOO agree. And this is the first time I’ve heard anyone of authority articulate these matters, which have bugged me for a while.

      Your customer base must have a lot of us “oldies,” since what you are speaking about can only really be understood by those of accumulated decades.

      It’s the YOUNG and pumped ones that are doing the huge marketing pushes, modeling and promoting the external authority you speak about.

      My big concern is that these success studs are presenting themselves and their lifestyles as the primary source of authority to their impressionable, young and hungry-for-same customer masses. They are becoming billionaires doing it. It’s an epidemic, reflected in the major launches at this time, including the most trendy ones. It’s a very effective (though to me, unfortunate) values training for a generation of younger people.

      So that’s my rant! Thank you so much for this video pointing to, and supporting, the inner aspect of authority.

      • Steven

        Thank you for your “rant”, Nancy!
        I’m sure there are one or two others who share a similar POV. 🙂

    • Peter Anthony Gales

      Steven, this struck me as profound. “Whenever someone senses that you’re free they’ll want whatever it is that made you free.” May not be the exact quote but it’s what landed for me. It’s inspired some content ideas and I’ll definitely give you credit. Was that an entirely Washer original? Let me know as I may use it as a quote.

      What’s amazing is that while teaching us about video, you’re delivering deep and meaningful information about life and leadership.

      Great stuff man.

      • Steven

        Thanks for your kind words, Pete. Yes, it’s OK to attribute the quote as you wish.
        And thank you for asking. 🙂

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