Do you know why we keep moving restlessly from marketing tactic to tactic? It’s not because we’re looking for the “best” way to do something.
We all know there is no one “best” way to do anything. Too often it’s because we’re looking to solve a completely different kind of problem.
But it’s a strange made-up problem that leads exactly nowhere.
In this video, Steve explains it, but then, as usual, Stevie demonstrates it in a little unintentional tragicomedy.
Welcome to Video Two on what it takes to become a Visible Authority!