So we’ve been having a lively argument around here lately. Smart and successful people I truly respect tell me that making a quality video is not terribly important if it doesn’t get you clients or build your list. Absolutely, I say. I agree with you.
Still, I’m going to make a crazy statement that flies in the face of what everyone says is true about web video. Quality in a video can be the one element that makes the content go viral.
So if that’s true, would you rather make a video with killer content and a lousy look that gets 250 new quality hits, or make a quality video that gets 10,000,000 or more new curious visitors to your website?
Folks, I think we’ve set our sights too low.
Here’s the video that started this latest brouhaha. Why don’t you watch it and share your thoughts? (and thanks to Trish Cupra for bringing this to my attention!)